Retail & E-commerce Excellence, Since 1982

Build iconic brands

Scale business growth

Delight consumers

Lead global expansion

About Us

Established in 1982, we are a diversified retail and e-commerce organisation with a legacy of building successful partnerships and scalable business models. Our journey includes long-standing collaborations with global brands like P&G and operating Samsung Mobile retail stores across Karnataka.

Since 2010, we have focused strongly on e-commerce, emerging as a Prime Seller on Amazon (Top 10 among all sellers) and expanding our footprint across all major e-commerce and quick-commerce platforms in India.

Our Mission​

To achieve retail and e-commerce leadership through delightful products & services that thrill customers, driven by a commitment to value and a mission to reach every home.

What We Do Best

Digital growth engine powering fast, data-led scaling
Brand & portfolio leverage unlocking consumer and trade impact
Market entry & GTM execution without heavy infrastructure
Full-spectrum distribution across online and offline channels

Infrastructure

Domestic (India)

International

Our Team

Driven by experienced leaders with deep expertise in retail, finance, logistics, international business, and product innovation.

Siddharth Durka

MD | Founder of Hybrid Designs

P B Kumar

Chief Operating Officer

 
Benjamin Pedro

Business Head International & New Product Development

Yogesh Mathur

Business Head

Yogendra Panwar

Finance Head

Benjamin Pedro

Business Head International & New Product Development

Surja

Accounts & HR

Sushanta

Logistic

Contact Us