Established in 1982, we are a diversified retail and e-commerce organisation with a legacy of building successful partnerships and scalable business models. Our journey includes long-standing collaborations with global brands like P&G and operating Samsung Mobile retail stores across Karnataka.
Since 2010, we have focused strongly on e-commerce, emerging as a Prime Seller on Amazon (Top 10 among all sellers) and expanding our footprint across all major e-commerce and quick-commerce platforms in India.
Our Mission
To achieve retail and e-commerce leadership through delightful products & services that thrill customers, driven by a commitment to value and a mission to reach every home.
What We Do Best
Digital growth engine powering fast, data-led scaling
Brand & portfolio leverage unlocking consumer and trade impact
Market entry & GTM execution without heavy infrastructure
Full-spectrum distribution across online and offline channels
Infrastructure
Domestic (India)
E-commerce & Quick Commerce leadership
Omnichannel distribution (HoReCa & General Trade)
Pan-India operations & branch network
Country-wide warehousing
International
International offices: Japan, Singapore & Australia
Cross-border E-commerce expansion
Product development & performance marketing
Our Team
Driven by experienced leaders with deep expertise in retail, finance, logistics, international business, and product innovation.
Siddharth Durka
MD | Founder of Hybrid Designs
P B Kumar
Chief Operating Officer
Benjamin Pedro
Business Head International & New Product Development
Yogesh Mathur
Business Head
Yogendra Panwar
Finance Head
Benjamin Pedro
Business Head International & New Product Development